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Consumer Behavior and Digital Services: Competence, Rights and Protection - Routledge Studies in Marketing Alicja Fandrejewska-Nowakowska
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Consumer Behavior and Digital Services: Competence, Rights and Protection - Routledge Studies in Marketing
Alicja Fandrejewska-Nowakowska
This book analyzes the conditions for the development of e-services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| A ser lançado | 1 de outubro de 2026 |
| ISBN13 | 9781041033141 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 246 |
| Dimensões | 150 × 220 × 20 mm · 539 g |
