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The Sage Handbook of Industrial Marketing Adam Lindgreen-Thomas Fotiadis-Pete Naude-Dimitris
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The Sage Handbook of Industrial Marketing
Adam Lindgreen-Thomas Fotiadis-Pete Naude-Dimitris
Provides a comprehensive examination of industrial marketing, covering organizational aspects, customer behavior, market research, and emerging trends.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de dezembro de 2025 |
| ISBN13 | 9781036201272 |
| Editoras | SAGE Publications Ltd |
| Páginas | 720 |
| Dimensões | 180 × 252 × 48 mm · 1,40 kg |
| Idioma | Inglês |
| Editor | Di Benedetto, C. Anthony |
| Editor | Folinas, Dimitris |
| Editor | Fotiadis, Thomas |
| Editor | Lindgreen, Adam |
| Editor | Naude, Pete |
| Editor | Pardo, Catherine |
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