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Marketing Research for the Tourism, Hospitality and Events Industries Bonita Kolb 2º edição
Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de junho de 2025 |
| ISBN13 | 9781032940380 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 190 |
| Dimensões | 175 × 245 × 14 mm · 408 g |