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Martech Management: Aligning Marketing Technology with Business Strategy McMahon, Tim P. (Creighton University, USA)
Martech Management: Aligning Marketing Technology with Business Strategy
McMahon, Tim P. (Creighton University, USA)
Martech Management offers a clear and practical guide to navigating the complex world of Marketing Technology. This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| A ser lançado | 30 de outubro de 2026 |
| ISBN13 | 9781032936635 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 212 |
| Dimensões | 150 × 220 × 20 mm · 458 g (Peso (estimado)) |