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AI Marketing Essentials: Concepts and Practice for the Digital Age Jagdish N. Sheth
AI Marketing Essentials: Concepts and Practice for the Digital Age
Jagdish N. Sheth
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de maio de 2026 |
| ISBN13 | 9781032818832 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 202 |
| Dimensões | 251 × 179 × 21 mm · 552 g |