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Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking Jan Lies
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Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking
Jan Lies
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
256 pages, 44 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de junho de 2024 |
| ISBN13 | 9781032792163 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 232 |
| Dimensões | 150 × 220 × 20 mm · 620 g |
| Idioma | Inglês |
![Cover for Jan Lies · Praxis des PR-Managements: Strategien - Instrumente - Anwendung - FOM-Edition (Hardcover Book) [2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/124/9783658069124.jpg?jan-lies-2015-praxis-des-pr-managements-strategien-instrumente-anwendung-fom-edition-hardcover-book&class=scaled&v=1571011455)
