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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 19 de julho de 2026 |
| ISBN13 | 9781032751320 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 276 |
| Dimensões | 156 × 233 × 19 mm · 452 g |
| Editor | Choudhury, Debdutta (Woxsen University, India) |
| Editor | K, Hemachandran (Woxsen University, Hyderabad, India) |
| Editor | Rodriguez, Raul Villamarin (Woxsen Univ.) |
| Editor | T, Revathi (Woxsen University, India) |
| Editor | Wise, Jorge A. (CETYS Universidad, Mexico) |
