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Strategic Airline Retailing and Solutions: From Offers to Fulfillment to Loyalty Taneja, Nawal K. (Faculty Emeritus, Aviation, Ohio State University)
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Strategic Airline Retailing and Solutions: From Offers to Fulfillment to Loyalty
Taneja, Nawal K. (Faculty Emeritus, Aviation, Ohio State University)
This book provides a framework and tools to convert retailing concepts—from shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.
218 pages, 2 Tables, black and white; 23 Line drawings, black and white; 1 Halftones, black and whit
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 7 de novembro de 2023 |
| ISBN13 | 9781032495095 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 214 |
| Dimensões | 243 × 161 × 22 mm · 534 g |
| Idioma | Inglês |
