Conte aos seus amigos sobre este item:
The Routledge Companion to the History of Advertising - Routledge Companions in Marketing, Advertising and Communication Robert Crawford
The Routledge Companion to the History of Advertising - Routledge Companions in Marketing, Advertising and Communication
Robert Crawford
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de agosto de 2025 |
| ISBN13 | 9781032272467 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 460 |
| Dimensões | 150 × 220 × 20 mm · 1 kg |
| Idioma | Inglês |
| Editor | Crawford, Robert (RMIT, Australia) |
| Editor | Dickenson, Jackie (University of Melbourne, Australia) |