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Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations Sudhir Rana
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Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations
Sudhir Rana
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
292 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 5 de setembro de 2022 |
| ISBN13 | 9781032269146 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 274 |
| Dimensões | 150 × 220 × 20 mm · 453 g |
| Idioma | Inglês |
| Editor | Rana, Sudhir (Fortune Institute of International Business, New Delhi, India) |
| Editor | Raut, Sachin Kumar |
| Editor | Shrivastava, Avinash K (International Management Institute, Kolkata, West Bengal, India) |
