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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Routledge New Directions in PR & Communication Research Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Routledge New Directions in PR & Communication Research
Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
196 pages, 1 Illustrations, black and white; 1 Illustrations, black and white
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de setembro de 2021 |
| ISBN13 | 9781032175188 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 196 |
| Dimensões | 236 × 143 × 27 mm · 304 g |
| Idioma | Inglês |