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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands - Routledge Advances in Management and Business Studies Wioleta Kucharska
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands - Routledge Advances in Management and Business Studies
Wioleta Kucharska
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
176 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de agosto de 2022 |
| ISBN13 | 9781032013367 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 168 |
| Dimensões | 150 × 220 × 20 mm · 403 g |
| Idioma | Inglês |
