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Brand Delusions: Exploding the Myths and Helping You Improve Your Brand - Professionally and Personally Bill Leider
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Brand Delusions: Exploding the Myths and Helping You Improve Your Brand - Professionally and Personally
Bill Leider
Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are ? well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of self discovery taken by a group of quirky, complex characters that all of us will relate to in some way. A page-turner filled with practical lessons that everyone ? teachers, students, executives, entrepreneurs, employees, and others in all walks of life ? can put to use to improve their cultures, their relationships and their lives.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 21 de setembro de 2012 |
| ISBN13 | 9780985256609 |
| Editoras | William Leider & Associates |
| Páginas | 258 |
| Dimensões | 150 × 14 × 226 mm · 349 g |
| Idioma | Inglês |