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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing Arch Woodside
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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing
Arch Woodside
Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
280 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 20 de agosto de 1996 |
| ISBN13 | 9780899309842 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 280 |
| Dimensões | 152 × 229 × 19 mm · 521 g |
| Idioma | Inglês |
![Cover for Arch Woodside · Incompetency and Competency Training: Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices (Hardcover Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/069/9783319391069.jpg?arch-woodside-2016-incompetency-and-competency-training-improving-executive-skills-in-sensemaking-framing-issues-and-making-choices-hardcover-book&class=scaled&v=1488293258)
