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Marketing and Entrepreneurship: Research Ideas and Opportunities Gerald E. Hills
Marketing and Entrepreneurship: Research Ideas and Opportunities
Gerald E. Hills
Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms.
352 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de setembro de 1994 |
| ISBN13 | 9780899307657 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 352 |
| Dimensões | 152 × 229 × 24 mm · 689 g |
| Idioma | Inglês |