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Selling to a Segmented Market: The Lifestyle Approach Chester A. Swenson
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Selling to a Segmented Market: The Lifestyle Approach
Chester A. Swenson
Written by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach.
200 pages
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