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Market-Oriented Pricing: Strategies for Management Michael Morris
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Market-Oriented Pricing: Strategies for Management
Michael Morris
Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.
218 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de abril de 1990 |
| ISBN13 | 9780899304021 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 218 |
| Dimensões | 152 × 229 × 16 mm · 494 g |
| Idioma | Inglês |
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