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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies Stewart Ross
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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Stewart Ross
Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.
175 pages
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