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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students Brian Mathews
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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students
Brian Mathews
Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of library experience.
136 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2009 |
| ISBN13 | 9780838909843 |
| Editoras | American Library Association |
| Páginas | 192 |
| Dimensões | 152 × 229 × 13 mm · 272 g |
| Idioma | Inglês |
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