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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography Cynthia C. Ryans
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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography
Cynthia C. Ryans
Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public
280 pages, illustrations, plans, transparencies, bibliography, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de junho de 1986 |
| ISBN13 | 9780810818910 |
| Editoras | Scarecrow Press |
| Páginas | 280 |
| Dimensões | 148 × 224 × 23 mm · 494 g |
| Idioma | Inglês |
