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Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers - Studies in Economics and Business Administration Kenneth R. Davis New edition
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Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers - Studies in Economics and Business Administration
Kenneth R. Davis
Presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. The author thoroughly investigates and critically analyses the existing marketing policies of the industry and furnishes data on the industry's profitability.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de outubro de 2011 |
| ISBN13 | 9780807868614 |
| Editoras | The University of North Carolina Press |
| Páginas | 240 |
| Dimensões | 152 × 229 × 20 mm · 317 g |
| Idioma | Inglês |
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