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Franchising in America: The Development of a Business Method, 1840-1980 Thomas S. Dicke New edition
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Franchising in America: The Development of a Business Method, 1840-1980
Thomas S. Dicke
Using a series of case studies from five industries, Dicke analyses franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992.
216 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 10 de agosto de 1992 |
| ISBN13 | 9780807843789 |
| Editoras | The University of North Carolina Press |
| Páginas | 216 |
| Dimensões | 156 × 232 × 13 mm · 326 g |
| Idioma | Inglês |
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