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Cultural Psychology: A Special Issue of the journal of Consumer Psychology Durairaj Maheswaran-Sharon Shavitt 1º edição
Cultural Psychology: A Special Issue of the journal of Consumer Psychology
Durairaj Maheswaran-Sharon Shavitt
A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity.
70 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de março de 2000 |
| ISBN13 | 9780805897777 |
| Editoras | Taylor & Francis Inc |
| Páginas | 70 |
| Dimensões | 280 × 207 × 7 mm · 208 g |
| Idioma | Inglês |
| Editor | Maheswaran, Durairaj |
| Editor | Shavitt, Sharon |