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Public Relations Metrics: Research and Evaluation - Routledge Communication Series Betteke Van Ruler 1º edição
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Public Relations Metrics: Research and Evaluation - Routledge Communication Series
Betteke Van Ruler
Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
344 pages, 36 black & white tables
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de maio de 2008 |
| ISBN13 | 9780805862720 |
| Editoras | Taylor & Francis Inc |
| Gênero | Interdisciplinary Studies > Communication Studies |
| Páginas | 348 |
| Dimensões | 152 × 229 × 23 mm · 589 g |
| Idioma | Inglês |
| Editor | Tkalac Vercic, Ana |
| Editor | Van Ruler, Betteke (University of Amsterdam, the Netherlands) |
| Editor | Vercic, Dejan |
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