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The Evolutionary Bases of Consumption - Marketing and Consumer Psychology Series Gad Saad 1º edição
The Evolutionary Bases of Consumption - Marketing and Consumer Psychology Series
Gad Saad
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap
360 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 23 de janeiro de 2007 |
| ISBN13 | 9780805851502 |
| Editoras | Taylor & Francis Inc |
| Páginas | 360 |
| Dimensões | 147 × 228 × 19 mm · 518 g |
| Idioma | Inglês |