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Management of Corporate Communication: From Interpersonal Contacts To External Affairs Robert L. Heath 1º edição
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Management of Corporate Communication: From Interpersonal Contacts To External Affairs
Robert L. Heath
While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.
320 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de junho de 1994 |
| ISBN13 | 9780805815528 |
| Editoras | Taylor & Francis Inc |
| Páginas | 316 |
| Dimensões | 161 × 234 × 18 mm · 444 g |
| Idioma | Inglês |
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