Conte aos seus amigos sobre este item:
Agenda Setting: Readings on Media, Public Opinion, and Policymaking - Routledge Communication Series David Protess-Maxwell E. Mccombs 1º edição
Item sob encomenda (no estoque do fornecedor)
O que dizem nossos clientes:
Agenda Setting: Readings on Media, Public Opinion, and Policymaking - Routledge Communication Series
David Protess-Maxwell E. Mccombs
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
320 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de junho de 1991 |
| ISBN13 | 9780805808414 |
| Editoras | Taylor & Francis Inc |
| Páginas | 320 |
| Dimensões | 156 × 235 × 17 mm · 486 g |
| Idioma | Inglês |
| Editor | McCombs, Maxwell E. |
| Editor | Protess, David |
