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Television and Political Advertising: Volume I: Psychological Processes - Routledge Communication Series University of North Carolina at Chapel Hill 1º edição
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Television and Political Advertising: Volume I: Psychological Processes - Routledge Communication Series
University of North Carolina at Chapel Hill
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter.
376 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de outubro de 1991 |
| ISBN13 | 9780805806557 |
| Editoras | Taylor & Francis Inc |
| Páginas | 378 |
| Dimensões | 152 × 229 × 25 mm · 771 g |
| Idioma | Inglês |
| Editor | Biocca, Frank |
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