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The Father of Spin: Edward L.Bernays and the Birth of Public Relations Larry Tye Reprint edition
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The Father of Spin: Edward L.Bernays and the Birth of Public Relations
Larry Tye
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
304 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de setembro de 2002 |
| ISBN13 | 9780805067897 |
| Editoras | Henry Holt & Company Inc |
| Páginas | 304 |
| Dimensões | 216 × 142 × 21 mm · 362 g |
| Idioma | Inglês |
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