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Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably Michael V. Russo
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Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably
Michael V. Russo
Explains how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. This title explains that mission-driven companies appreciate and leverage traditional strategic principles - with a twist - to win in the marketplace. It is suitable for entrepreneurs and managers.
244 pages, 4 tables, 15 figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de abril de 2010 |
| ISBN13 | 9780804761628 |
| Editoras | Stanford University Press |
| Páginas | 272 |
| Dimensões | 152 × 229 × 19 mm · 494 g |
