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Consumer Research: Introspective Essays on the Study of Consumption Morris B. Holbrook
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Consumer Research: Introspective Essays on the Study of Consumption
Morris B. Holbrook
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 9 de junho de 1995 |
| ISBN13 | 9780803972971 |
| Editoras | SAGE Publications, Inc |
| Páginas | 432 |
| Dimensões | 150 × 230 × 20 mm · 630 g |
| Idioma | Inglês |
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