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The Commercialization of American Culture: New Advertising, Control and Democracy Matthew P. McAllister
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The Commercialization of American Culture: New Advertising, Control and Democracy
Matthew P. McAllister
The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments.
312 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de janeiro de 1996 |
| ISBN13 | 9780803953802 |
| Editoras | SAGE Publications Inc |
| Páginas | 312 |
| Dimensões | 139 × 215 × 17 mm · 450 g |
| Idioma | Inglês |
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