Conte aos seus amigos sobre este item:
Organizational Aspects of Health Communication Campaigns: What Works? Thomas E Backer
Preço
R$ 983,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 25 de set - 7 de out
Receba avisos sobre novos lançamentos de Thomas E Backer
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Organizational Aspects of Health Communication Campaigns: What Works?
Thomas E Backer
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
250 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 23 de julho de 1993 |
| ISBN13 | 9780803949980 |
| Editoras | SAGE Publications Inc |
| Páginas | 250 |
| Dimensões | 149 × 217 × 24 mm · 354 g |
| Idioma | Inglês |
| Editor | Backer, Thomas E. |
| Editor | Rogers, Everett M. |
![Cover for Callie Marie Rennison · Research Methods in Criminal Justice and Criminology (Paperback Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/406/9781071869406.jpg?callie-marie-rennison-2027-research-methods-in-criminal-justice-and-criminology-paperback-book&class=scaled&v=1784552729)
![Cover for Richard D. Parsons · Ethical Practice in the Human Services: From Knowing to Being (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/603/9798348849603.jpg?richard-d-parsons-2027-ethical-practice-in-the-human-services-from-knowing-to-being-paperback-book&class=scaled&v=1786374988)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Eleanor Drago-Severson · Leading Adult Learning: Building Capacity in Individuals, Teams, and Systems (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/362/9781071970362.jpg?eleanor-drago-severson-2026-leading-adult-learning-building-capacity-in-individuals-teams-and-systems-paperback-book&class=scaled&v=1781540149)
![Cover for Douglas Fisher · The Engagement by Design Playbook: Creating Learning Environments Where Students Thrive - Corwin Literacy (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/725/9798348859725.jpg?douglas-fisher-2026-the-engagement-by-design-playbook-creating-learning-environments-where-students-thrive-corwin-literacy-spiral-book&class=scaled&v=1780916445)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
![Cover for Diane Staehr Fenner · Advocating for Multilingual Learners: A Guide for Educators (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/797/9781071974797.jpg?diane-staehr-fenner-2026-advocating-for-multilingual-learners-a-guide-for-educators-paperback-book&class=scaled&v=1776085335)