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Successful Focus Groups: Advancing the State of the Art - SAGE Focus Editions David Morgan
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Successful Focus Groups: Advancing the State of the Art - SAGE Focus Editions
David Morgan
Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
288 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de maio de 1993 |
| ISBN13 | 9780803948747 |
| Editoras | SAGE Publications Inc |
| Páginas | 288 |
| Dimensões | 147 × 219 × 17 mm · 364 g |
| Idioma | Inglês |
| Editor | Morgan, David L |
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