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Postmodern Consumer Research: The Study of Consumption as Text - Association for Consumer Research Elizabeth C. Hirschman
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Postmodern Consumer Research: The Study of Consumption as Text - Association for Consumer Research
Elizabeth C. Hirschman
Examines the philosophies and methods of consumer research both objectively and subjectively. This title presents philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena.
152 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de setembro de 1992 |
| ISBN13 | 9780803947436 |
| Editoras | SAGE Publications Inc |
| Páginas | 152 |
| Dimensões | 140 × 216 × 9 mm · 230 g |
| Idioma | Inglês |
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