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Models for Innovation Diffusion - Quantitative Applications in the Social Sciences Vijay Mahajan
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Models for Innovation Diffusion - Quantitative Applications in the Social Sciences
Vijay Mahajan
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
88 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de agosto de 1985 |
| ISBN13 | 9780803921368 |
| Editoras | SAGE Publications Inc |
| Páginas | 88 |
| Dimensões | 142 × 216 × 6 mm · 144 g |
| Idioma | Inglês |
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