Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications - Issues in Business Ethics - European Business Ethics Network - Livros - Springer - 9780792336334 - 31 de agosto de 1995
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European Business Ethics Network
Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications - Issues in Business Ethics 1995 edition

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The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public.

Marc Notes: This volume has grown out of the seventh conference of the European Business Ethics Network (EBEN) at the University of St. Gallen from September 14-16, 1994--Pref.; Includes bibliographical references. Table of Contents: Introduction: Business in the nineties: Facing public interest; P. Ulrich. Part I: Facing public interest: horizons of ethical challenge on business. Part II: Business in response to a concerned public: ethical foundations. Part III: Business in response to a concerned public: corporate policies and guidelines. Part IV: Corporate dialogue and public relations: critical issues. Part V: Ecological challenges and business response: examples and experiences. Part VI: Social challenges and business response: examples and experiences. Contributors.

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 31 de agosto de 1995
ISBN13 9780792336334
Editoras Springer
Páginas 275
Dimensões 170 × 244 × 17 mm   ·   585 g
Idioma Inglês  
Editor Sarasin, Charles
Editor Ulrich, Peter

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