Conte aos seus amigos sobre este item:
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences Bernstein, Joanne Scheff (Kellogg Graduate School of Management)
Preço
R$ 210,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 30 de set - 12 de out
Receba avisos sobre novos lançamentos de Bernstein, Joanne Scheff (Kellogg Graduate School of Management)
Adicione à sua lista de desejos do iMusic
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Bernstein, Joanne Scheff (Kellogg Graduate School of Management)
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.
320 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 20 de dezembro de 2006 |
| ISBN13 | 9780787978440 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensões | 163 × 237 × 28 mm · 522 g |
| Idioma | Inglês |