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The Leap to Globalization: Creating New Value from Business Without Borders Korine, Harry (London Business School, London, England)
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The Leap to Globalization: Creating New Value from Business Without Borders
Korine, Harry (London Business School, London, England)
Three characteristics differentiate globalizing from simple international expansion. First, globalization implies a redefinition of customer value; second, it is an entrepreneurial process; and third, speed plays an essential role. This book focuses on how globalizing is realized over time, in companies that start from a narrow geographic base.
176 pages, , black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de maio de 2002 |
| ISBN13 | 9780787962111 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 176 |
| Dimensões | 160 × 242 × 20 mm · 381 g |
