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Customer.Community: Unleashing the Power of Your Customer Base Banks, Drew (Community at ThirdAge Media)
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Customer.Community: Unleashing the Power of Your Customer Base
Banks, Drew (Community at ThirdAge Media)
The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong.
288 pages, Ill.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 2 de abril de 2002 |
| ISBN13 | 9780787956219 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensões | 160 × 236 × 25 mm · 530 g |
