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Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System - J-B-UMBS Series Johnson, Michael D. (University of Michigan Business School)
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Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System - J-B-UMBS Series
Johnson, Michael D. (University of Michigan Business School)
In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.
240 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de julho de 2000 |
| ISBN13 | 9780787953102 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensões | 154 × 232 × 23 mm · 462 g |
