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The Sporting Goods Industry: History, Practices and Products Richard A. Lipsey
The Sporting Goods Industry: History, Practices and Products
Richard A. Lipsey
Suitable for students and professionals, this work offers insight into various functions of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing; and more.
169 pages, notes, bibliography, index
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de junho de 2006 |
| ISBN13 | 9780786427185 |
| Editoras | McFarland & Co Inc |
| Páginas | 177 |
| Dimensões | 179 × 258 × 18 mm · 340 g |
| Idioma | Inglês |