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Virtual Social Identity and Consumer Behavior Natalie T. Wood 1º edição
Virtual Social Identity and Consumer Behavior
Natalie T. Wood
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
248 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de agosto de 2010 |
| ISBN13 | 9780765623966 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 230 |
| Dimensões | 152 × 229 × 15 mm · 340 g |
| Idioma | Inglês |
| Editor | Solomon, Michael R. |
| Editor | Wood, Natalie T. |