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What's in a Name?: Advertising and the Concept of Brands David M Jones 2 Rev edition
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What's in a Name?: Advertising and the Concept of Brands
David M Jones
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
320 pages, figures, tables, references, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de dezembro de 2002 |
| ISBN13 | 9780765609731 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 334 |
| Dimensões | 152 × 229 × 27 mm · 612 g |
| Idioma | Inglês |
![Cover for David M Jones · When Ads Work: New Proof That Advertising Triggers Sales (Hardcover Book) [2 Revised edition] (2006)](https://imusic.b-cdn.net/images/item/original/385/9780765617385.jpg?david-m-jones-2006-when-ads-work-new-proof-that-advertising-triggers-sales-hardcover-book&class=scaled&v=1624849812)
