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International Marketing Research: Opportunities and Challenges in the 21st Century - Advances in International Marketing Alex Rialp
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International Marketing Research: Opportunities and Challenges in the 21st Century - Advances in International Marketing
Alex Rialp
Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
424 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de novembro de 2006 |
| ISBN13 | 9780762313693 |
| Editoras | Emerald Publishing Limited |
| Páginas | 424 |
| Dimensões | 164 × 238 × 30 mm · 798 g |
| Idioma | Inglês |
| Editor | Rialp, Alex |
| Editor | Rialp, Josep |
