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Managing Product Innovation - Advances in Business Marketing and Purchasing Woodside
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Managing Product Innovation - Advances in Business Marketing and Purchasing
Woodside
What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.
796 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de fevereiro de 2005 |
| ISBN13 | 9780762311590 |
| Editoras | Emerald Publishing Limited |
| Páginas | 796 |
| Dimensões | 156 × 234 × 42 mm · 1,34 kg |
| Idioma | Inglês |
| Editor | Woodside, Arch G. |
