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Advances in Services Marketing and Management - Advances in Services Marketing and Management David E. Bowen
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Advances in Services Marketing and Management - Advances in Services Marketing and Management
David E. Bowen
Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.
350 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 23 de abril de 1998 |
| ISBN13 | 9780762303632 |
| Editoras | Emerald Publishing Limited |
| Páginas | 350 |
| Dimensões | 156 × 234 × 20 mm · 690 g |
| Idioma | Inglês |
| Editor | Bowen, David A. |
| Editor | Brown, Stephen W. |
| Editor | Swartz, Teresa A. |
