Conte aos seus amigos sobre este item:
International Marketing and Purchasing: From Marketing-mix to Relationships and Networks - Advances in International Marketing Ghauri
Preço
R$ 1.347,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 2 - 8 de out
Receba avisos sobre novos lançamentos de Ghauri
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
International Marketing and Purchasing: From Marketing-mix to Relationships and Networks - Advances in International Marketing
Ghauri
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
356 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de janeiro de 2000 |
| ISBN13 | 9780762303182 |
| Editoras | Emerald Publishing Limited |
| Páginas | 356 |
| Dimensões | 156 × 234 × 20 mm · 699 g |
| Idioma | Inglês |
| Editor de séries | Cavusgil, S. Tamer |
