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Case Studies for Industrial and Business Marketing - Advances in Business Marketing and Purchasing Arch G. Woodside
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Case Studies for Industrial and Business Marketing - Advances in Business Marketing and Purchasing
Arch G. Woodside
Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.
264 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de janeiro de 1997 |
| ISBN13 | 9780762301881 |
| Editoras | Emerald Publishing Limited |
| Páginas | 264 |
| Dimensões | 156 × 234 × 15 mm · 564 g |
| Idioma | Inglês |
| Editor | Woodside, Arch G. |
![Cover for Arch G. Woodside · Case Study Research: Core Skills in Using 15 Genres (Hardcover Book) [2 New edition] (2016)](https://imusic.b-cdn.net/images/item/original/614/9781785604614.jpg?arch-g-woodside-2016-case-study-research-core-skills-in-using-15-genres-hardcover-book&class=scaled&v=1598637625)
![Cover for Arch G. Woodside · Designing winning products - Advances in Business Marketing and Purchasing (Hardcover Book) [Illustrated edition] (2000)](https://imusic.b-cdn.net/images/item/original/824/9780762306824.jpg?arch-g-woodside-2000-designing-winning-products-advances-in-business-marketing-and-purchasing-hardcover-book&class=scaled&v=1409881373)
