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Advances in Services Marketing and Management - Advances in Services Marketing and Management Steven W. Brown
Advances in Services Marketing and Management - Advances in Services Marketing and Management
Steven W. Brown
Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
388 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de maio de 1996 |
| ISBN13 | 9780762300099 |
| Editoras | Emerald Publishing Limited |
| Páginas | 388 |
| Dimensões | 156 × 234 × 22 mm · 746 g |
| Idioma | Inglês |
| Editor | Bowen, David E. |
| Editor | Brown, Stephen W. |
| Editor | Swartz, Teresa A. |